BRAD MEAD IS A DESIGNER BASED IN THE UK. HIS WORK IS BOLD AND IMPACTFUL, WITH THE INTENTION TO EVOKE EMOTION, THOUGHT AND ACTION. HE FINDS IT THRILLING TO STEP OUT OF HIS COMFORT ZONE AND INTO THE UNEXPECTED. EVERYTHING’S BEEN DONE BEFORE - NOTHING’S NEW. BUT WHO’S TO SAY WE CAN’T DO IT DIFFERENTLY?