Creativity is the ability to make or create something new, be it a new solution to a problem, a new method or device, or a new object or art form. "Human creativity is a definition of the capabilities of economy, life, technology, art and all things that flow from a good perspective. Creativity is multifaceted and multidimensional. It is not limited to a technological innovation or a new business model. It is not something that can be kept in a box and opened when someone enters the office. Creativity involves distinct types of thinking and habits that must be instilled in both individuals and the society around them."

Recently, in an exhibition in Japan, Kumi Yamashita created shadows that evoke the shape of the human face by folding colored papers and shining light. And it showed that creativity and innovation are among the highest human characteristics.