A painstaking example of using "installation" in advertising

A painstaking example of using "installation" in advertisingA painstaking example of using "installation" in advertising

This advertising campaign was designed for an Indian insurance company that offers all its services online instead of traditional administrative methods; Ogilvy India has used a good installation to show this advantage, which shows that the amount of work and paper documents accumulated can be really disturbing and scary!

Pareidolia is a psychological phenomenon in which a person perceives signs or sounds as meaningful, although there may be no connection between the two!

Designed at advertising agency Ogilvy India, Mumbai, India / commissioned by Acko General Insurance / January 2022

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