This advertising campaign was designed for an Indian insurance company that offers all its services online instead of traditional administrative methods; Ogilvy India has used a good installation to show this advantage, which shows that the amount of work and paper documents accumulated can be really disturbing and scary!
Pareidolia is a psychological phenomenon in which a person perceives signs or sounds as meaningful, although there may be no connection between the two!
Designed at advertising agency Ogilvy India, Mumbai, India / commissioned by Acko General Insurance / January 2022
